Intersection of Creativity and Technology (feat. Rachael Galperin)
In this episode, Krish Palaniappan interviews Rachel Galperin, founder and CEO of Next Found Artist. They discuss the intersection of technology and creativity in the film industry, focusing on the challenges independent filmmakers face, including funding, distribution, and collaboration. Rachel shares insights into how her platform supports filmmakers by providing marketing assistance, community engagement, and a unique distribution model that emphasizes premium content. The conversation also touches on the importance of diversity in filmmaking and the role of short films in modern storytelling.
Rachael discusses the intersection of creativity and technology in filmmaking. She emphasizes the importance of a human review process, the need for diversity and inclusivity in storytelling, and the challenges independent filmmakers face in distribution and funding. Rachael shares insights into the upcoming features of their platform, the significance of community building, and the role of technology in enhancing the creative process. The discussion highlights the platform’s commitment to supporting filmmakers and providing a space for underrepresented voices in the industry.
Takeaways
• Next Found Artist empowers independent filmmakers.
• Diversity is crucial in the creative process.
• Marketing support is essential for filmmakers.
• Short films are gaining popularity among audiences.
• The platform focuses on community engagement.
• Funding is a significant challenge for creators.
• Collaboration opportunities will be available in 2025.
• Content must meet specific quality standards.
• The review process ensures premium content.
• The platform uses an ad revenue model for monetization.
• The review process currently involves multiple human reviewers.
• Next Found Artist aims to be a platform for filmmakers by filmmakers.
• Diversity and inclusivity are core values of the platform.
• The platform is focused on helping filmmakers find their audience.
• Distribution is a major pain point for independent filmmakers.
• Upcoming features include personalized viewing experiences.
• The platform emphasizes community building among filmmakers.
• Feedback from filmmakers is crucial for platform development.
• The platform aims to bridge gaps in accessibility for diverse stories.
• Rachael’s personal experience drives her passion for this platform.
Chapters
00:00 Introduction to Next Found Artist
02:56 The Intersection of Technology and Creativity
05:53 Challenges Faced by Independent Filmmakers
09:00 Distribution and Marketing Strategies
12:05 Funding and Financial Challenges
14:59 The Role of Short Films in Filmmaking
17:47 Collaboration Opportunities for Creators
20:54 Review Process and Content Standards
23:54 Community Engagement and Audience Connection
30:00 The Review Process: Human vs. Automated
32:13 Creative Insights and Upcoming Technology
33:51 Filmmaker-Centric Approach: Understanding Needs
36:13 Content Quality and Festival Routes
38:01 Differentiating in a Crowded Market
40:08 Unique Selling Propositions for Filmmakers
41:52 Funding and Collaboration Challenges
43:57 Technology Features and User Experience
45:55 Distribution: The Key Pain Point
47:51 Engineering Challenges in Platform Development
49:54 The Role of Technology in Creativity
51:51 Training and Community Building for Filmmakers
53:48 Global Perspectives in Filmmaking
55:51 The Driving Force Behind the Platform
57:55 Marketing Strategies for Growth
Podcast
Summary
Background and Motivation
Rachael’s Journey
• Early love for film as a child.
• Transition from aspiring screenwriter to addressing diversity challenges in the film industry.
Problem Identification
• Lack of diversity in filmmaking.
• Key challenges: Funding, collaboration, and distribution.
Next Found Artist Platform Overview
Core Mission: Provide a space for independent filmmakers to showcase their work and connect with audiences.
Platform Features
• Focus on short films.
• Community tagging for personalized viewer experiences.
• Elimination of endless scrolling through tailored content discovery.
Challenges in the Industry
Funding
• Difficulty for original, diverse, and marginalized voices to secure resources.
• Solution: Ad-based revenue sharing with filmmakers.
Collaboration
• Access to opportunities and resources for filmmakers.
• Emphasis on fostering connections within the industry.
Distribution
• Challenges in getting films noticed amidst abundant content.
• Platform provides marketing support and personalized content delivery.
Unique Selling Points of the Platform
Marketing Support
• Story-focused campaigns that highlight filmmakers’ motivations and inspirations.
Ad-Based Revenue Model
• No subscription fees for viewers; instead, pre-roll ads generate revenue.
Content Quality Assurance
• Submissions go through a review process to maintain high standards.
Comparison with Other Platforms
YouTube vs. Next Found Artist
• YouTube: Open-ended, user-generated content with no curation.
• Next Found Artist: Focused, curated platform for premium creative content.
Content Exclusivity
- Currently non-exclusive, but may evolve with platform growth.
Short Film Focus
• Length: Typically 5–40 minutes.
- Audience Preference: Rising demand for shorter, compelling content among 18–34-year-olds.
Filmmaking Logistics
Budget Variability
• Ranges from a few thousand dollars to tens of thousands or more, depending on the project.
Crew Size
• Smaller teams with individuals often multitasking.
• Crew size depends on the film’s scope and complexity.
Language
- Language-agnostic, with a requirement for subtitles for non-English films.
Closing Insights
• Value of Film: Beyond entertainment, films serve as tools for education and community connection.
- Platform Evolution: Plans to refine and expand the platform to better serve creators and audiences.
Rachael Galperin
Snowpal Products
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